The online video landscape is evolving at a furious pace. An increasing number of social platforms are now offering native video, mobile video consumption is at an all-time high– especially in Asia, and regional as well as localised video platforms are fast becoming major market players. This has led to a shift in consumer behaviour. Today’s consumers want to be engaged on their own terms, wherever and whenever.
At waach, we recognise that reaching these consumers in different markets is a challenge. Content creators, brands and multi-channel networks (MCNs) have to publish, distribute, track and analyse content on multiple platforms, at the same. This complexity means that less time is spent focusing on what’s important: producing content that engages.